An interactive and jargon-free one day workshop to enable business professionals to build and manage a highly effective strategic social media campaign.

Summary

Organisations that are utilising various elements of social media to source and secure new customers are signifincatly developing strong reputations as market leaders, enabling them to set themselves apart from their competitors.

Workshop Objectives

To provide delegates with a step-by-step process map to leverage the power of various social media channels to both securea new customers as well as retain existing customers.

To enable delegates to comfortably answer the following questions:

• What is social media? 
• What are the specific social media channels our business can use?
• How could social media impact our marketing efforts, and ultimately our business?
• How is social media measured?
• What will my social media strategy be from tomorrow?
• How will I ensure my social media strategy is maintained, with minimal effort?

Workshop Overview

• Introduction to the world of social media 
• Getting started with Facebook, Twitter, LinkedIn and other social media channels
• Creating a social media presence
• Using social media as a research tool
• Tracking industry trends through social researching
• Blogging for new business
• Becoming a subject mater expert
• How to generate increased traffic 
• Measuring your social media traffic
• Automating your social media strategy