Coffee Nation, which operates over 550 self-serve gourmet coffee machines in outlets including service station operator Welcome Break and supermarkets Tesco and Somerfield, was set up in 1996. It has been expanded to be the leading player in the market and has enjoyed significant growth.

Key to the ongoing growth was the protection of the brand. This was the role of the Brand Guardian, a team with responsibility of building relationships and providing training to the people to staff on the sites. Innergy were asked to support Coffee Nation in recruiting a number of Brand Guardians across the UK.