All that work you have put in to uncover an opportunity, qualify all the issues, test your offering and submit a winning proposal sometimes just isn’t enough.

Sometimes you have to finish the sales process by taking some firm action, such as using a closing technique you are comfortable with to encourage your prospect to ultimately buy from you.

Quite simply, a sales person who is prepared to close will win more sales than a sales person who does not close.

Some people believe that if all of the processes are followed in their correct order, and no major obstacles are encountered, the sale will result in a timely yet natural conclusion.

Others believe in “trial” closing all the way through the sales process.

Closing is an area which needs to be practised, so you can turn all your hard work into results.

The purpose of this module is to enable you to be even more effective at convincing customers to make a firm decision to buy from you.