Whilst many sales professionals may be experts at driving and bringing in new business, existing customers can often become overlooked, resulting in them walking away to a competitor or not being exploited to their full potential.

The development and management of effective account management strategies enables you to both lock in your customers to stay with you, as well as grow every revenue stream available wihin those customers to maximise your return.

This interactive eLearning module takes you through the core elements of the account management process in a clear and easy to understand format.  By the end of the module, users will have the tools and skills to design and implement a strategic account management plan quickly and effectively.